Meet The Team

Set up the business back in 1992 and remains Managing Director today. A qualified football coach, Spurs season ticket holder and Dad. Highlights have included looking after French rugby giants Clermont Auvergne in four European Cup finals, launching our new travel agency and moving forward with our successful and exciting rebranding.

Joined the business way back in 1995 and is now responsible for company finances and operations. James also looks after branding, design and most things technical in the office too. A speedy winger back in his time on the football field, these days he’s a frustrated Spurs supporter.

With a background in education, Lucy joined the business as a break from teaching and never looked back. As well as managing our school festivals in Holland and Spain, she liaises with suppliers to ensure that all our reservations, contracts and audits are in place. She’s now looking for her next challenge after a successful climb of Kilimanjaro.

After celebrating her 10th anniversary with Absolute Sports Travel back in 2014, Nikki has huge customer service and sales experience with an extensive knowledge of the sports tour business. A veteran of many of our university and school sports festivals too, she’s also a busy Mum as well.

Having run his own ski business for a decade, Martyn joined the Absolute team back in 2007 to oversee growth in the ski, activity and education tour departments. Enjoys every minute both on and off the slopes in his beloved Ski Amade, Austria and ensures the best school ski experience ever, meaning many groups return with us year after year!

With more than 30 years in travel, Sue knows more about travel than anyone else we know. As an experienced travel agency manager she is responsible for looking after both our local and national customers, offering outstanding advice and customer service…..which is why so many of her clients come from referrals and recommendations.

Having joined in 2012 Chris looks after our football and rugby groups form both clubs and schools. With an excellent knowledge of our European destinations and tournaments he has also developed our match-day experience package programme. Having completed the 3 Peaks Challenge, Chris is already training for his next marathon!

Having travelled independently throughout Asia after completing a sports degree at university, Bex joined us back in 2015. She quickly established herself as key member of our SportsSchool festival management team and is now also looking forward to creating new relationships with our local schools and clubs.  A keen hockey player, Bex is also a qualified lifeguard too.